Meaning of the Colour Black

Black is associated with night and death. From a positive perspective it can show power, authority, sophistication, elegance, formality and seriousness. It is also supposed to boost self-confidence and strength. From a negative viewpoint, however, it can indicate fear, evil, secrecy, mourning, heaviness, unfriendliness, remorse and emptiness.

Cultural Links

Below are some of the meanings of the colour black associated with specific cultures.

• America and Europe: Associated with mourning and bereavement.
• American, European and Japanese youth: Represents rebellion.
• Asia: Associated with career, knowledge, mourning and penance.
• China: A colour for little boys.
• Thailand: Represents bad luck, unhappiness and evil.