Meaning of the Colour White

White is the colour of light and purity. It is the colour that has the least negatives attributed to it and these are only really an issue when it is used in too large a quantity. In these circumstances it can appear cold, isolating and empty. On the positive side it can show perfection, cleanliness, innocence, softness, simplicity and truth.

Cultural Links

Below are some of the meanings of the colour white associated with specific cultures.

• China, Japan and Korea: Associated with funerals.
• Japan: White carnation symbolises death.
• India: Married women who wear white invite unhappiness.
• Worldwide: A white flag is a universal symbol for truce.